• Attach a Rocket

    GIS provides the technical fuel to take your business to new heights. The Yellow Pages and newspapers are no longer the way people search for products or services; Internet search engines have taken over. If popular search engines do not return your web site at the top of the list, you are loosing ... Read More

  • Market Domination

    GIS Marketing specializes in web promotion utilizing unparalleled proven techniques. GIS’s innovative solutions enable your company to accurately capture online search engine (Google) customers linking them directly to your website. This translates to increased profits. Let GIS provide the onli... Read More

  • Celebrity Marketing

    Sound silly? Well think again! GIS is a forward thinking company that takes ordinary two dimensional websites and brings them to life with the power of video! Imagine starring in a celebrity style video promoting your business and detailing the customer experience. This creates tremendous intere... Read More
Calendar Sunday, September 05, 2010
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Get your company rocking the internet today! Give us a call at:


1-800-304-1569

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Business Rules To Live By PDF Print E-mail
Here are 22 business rules to live by.  These are key in how GIS Marketing does business.
  1. It's got to be a BIG idea that you, your team and your customers can "get" in seconds.
  2. Strive to create 10x -- 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
  3. Provide a 'Reason Why' customers should do business with you and pay you a premium.
  4. You get to make the rules for your business. Don't let industry norms dictate how you'll work or who you'll work with.
  5. Find partners and team members who are strong where you are weak and appreciate being paid on results.
  6. Your reputation always counts. Honor your obligations and agreements.
  7. Your partners and employees actions are their true core -- not what they tell you.
  8. Keep asking the right questions to come up with innovative solutions. "How?", "What?", "Where?", "Who Else?" & "Why?" open up possibilities.
  9. You'll never have a perfect business and you'll never be totally "done". Deal with it.
  10. Focus most of your time on your core strengths and less time working in areas you suck at.
  11. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
  12. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It's 5x less expensive to sell to happy customers than go find new ones.
  13. The marketplace and competitors are always trying to beat you down to a commodity. Don't let that happen.
  14. Develop and build your business's personality that stands out. People want to buy from people.
  15. Create your own category so you can be first in the consumer's mind.
  16. Go the opposite direction competitors are headed -- you'll stand out.
  17. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
  18. Celebrate your victories. It's too easy to simply move on to your next goal without acknowledging and appreciating the 'win'.
  19. Make your business AND doing business with you FUN!
  20. Do the unexpected before and after anything goes wrong so customers are compelled to 'share your story'.
  21. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
  22. Give back! Commit to taking a % of your company's sales and make a difference. If this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won't be scary to write.
 

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GIS Marketing is a subsiderary of Genius Idea Studio, LLC