One of the backbone pieces of internet marketing has been publishing articles.  And even today, article marketing is a very important part of an internet marketing campaign.  It does not matter if you write the articles yourself or you outsource your articles for someone else to write them for you.

I myself get bored really quickly writing my own articles so I normally outsource them unless it is something I am really passionate about.  But no matter, after you have the article you need to start publishing it to places like EZineArticles, or Article Dashboard to get them indexed.  There are literally thousands of different article directories out there.  A few like Article Dashboard and EZineArticles stand out above the rest but the more you get your message out there the better in the long run.

But here is a problem with submitting that same article to all of these directories.  It creates what is called the duplicate content penalty.  In actuality it is not a penalty at all.  You do not get a bad mark for submitting a duplicate article.  All that happens is the articles that are considered "duplicate" do not count in the calculation for link juice.  But it does not hurt you at all.

And, if the article directories were read frequently (and a few like Ezine Articles, etc are) then you would be getting traffic from people searching for the article in the directory.  But the fact is that most people use a search engine like Google to search and then Google points them to the article.

So, if you are using an article submitter service, is it sending the same article to all of the directories?  If so, that may not be help you very much.  So what is an article marketer to do?

Well, there is now an easy solution to this problem.  What if the service that is going to submit your articles would spin the article before each new submission?  That would increase the uniqueness and each article would then carry some weight.  Also, what if the same service also would limit the submissions to the sites that the article actually applies, instead of just sending it blindly to every directory out there.

I can hear your thoughts already, not another spinner that creates unreadable articles.  Right, I agree!  What I am talking about here is a service called Unique Article Wizard.  With Unique Article Wizard you are the spinner.  Here is how it works....

You paste in your original article and press next.  Then UAW (Unique Article Wizard) will show you the first paragraph and have you spin it 2 times by rewording the whole paragraph.  Then on to the next paragraph and so on until you have basically created 3 different articles.  Now when it comes to submit time, it will randomly pick one of the 3 paragraphs for paragraph 1, then do the same for paragraph 2, and the next, until it creates a new article with random paragraphs.  Since the paragraphs are complete you get a complete article that actually makes sense.

So now you get an article submission service that submits unique articles to the article directories that in turn give you more internet cred.

Spinning a new paragraph is much easier than to use a spinner tool and put in curly brackets the synonyms.  But even if spinning the paragraphs is too much work for you.  Here is another tool that can be used in conjunction with UAW.  It is called ContentBoss.  ContentBoss is another spinning program, and it does all of the work for you.  And, it is not too bad considering it is completely automatic.  I have put articles with broken English into it and got out a coherent article.  It is by no means perfect but it can do the not so fun work of spinning for you.

Here is how you use it with UAW.  Paste in your article to UAW and go to the step where you are being asked to spin the first paragraph.  Select and copy the text from the first paragraph, open a new window or tab and go to ContentBoss.  Paste in the paragraph you have on the clipboard and click the wrangle button.  You will have now a spun version of that paragraph.  Now, go back to UAW and paste the spun content into the 2nd box.  Go back to ContentBoss and click wrangle again, copy and paste the new wrangled text into box #3.  Now go on to paragraph 2 and repeat until you have completed all of the paragraphs.

One note on using this method.  Sometimes ContentBoss will wrangle one paragraph into 2 or more.  This is very confusing to UAW.  So if content boss does create more than one paragraph, simply remove the lines making one big paragraph.

so hopefully you have found this tip helpful.  If you would like to see more tips let us know and we will add them.

Be sure to Check out both Unique Article Wizard and ContentBoss.

At this time with the economy everyone is trying to slow down and cut back.  But if your in business for yourself, now is the time to build not cut back.  Whatever you can do during this slow period will benefit you greatly when the better times arrive.

But you say, but Mike, I really cannot spend any more money right now.  And, you are probably right, so now is the time to get creative, find new ways of doing the old things that are important for your business, new ways that can save you money.  Look at new and creative ways to market yourself and most of all get closer with your existing customers.  

You have already invested in your current customers so be sure to keep them loyal to your business.  There are many ways to do this but the most important thing is to hold on to your current customers.  You can even leverage them to bring in new business from new customers.  Provide them an incentive program for recommending you.

If you are not marketing on the Internet, this is the perfect time to make the switch.  Marketing on the Internet is not very expensive but can provide a much larger return on investment than advertising in the yellow pages and other advertising platforms.  If you have not tried Internet Marketing before, this is the perfect time to start, get in now to start ranking for your market so when times are good and your competitors are starting to reaslize that the internet is the place to be, you will already be there, leading the pack forcing them into following in your footsteps and only get the scraps that are left.